Privacy & cookies

Our privacy policy is governed by the principle of only collecting and using personal details when they help us provide a better service or an improved experience of our website.


Our privacy policy

This privacy policy explains what information we collect from people who use our website, how we track our visitors and what we do with the details you provide. The information we collect via the website may include:

  1. Any personal details you knowingly provide us with through forms or email, such as your name, address or telephone number.
  2. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates)
  3. Your IP Address: this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the website. This information is used to measure your usage of the website.



When you visit a website, it may send small files to your computer called cookies. These cannot be used to identify you personally, but can make the website work more efficiently for you by improving the time required to access pages and reducing the number of times you need to enter information. Cookies also enable website owners to understand how people are using the website so they can improve the online experience they provide. Most browsers can be programmed to reject cookies, or to warn you before you download them, however this may hamper your experience of the websites you visit. Information on how to manage cookies may be found in your browser’s help button, or in more detail on websites like Cookies and You.


How we use cookies

We use Google Analytics to collect data and measure traffic to our site. This shows us how our visitors are using our site and helps us to spot any issues that may be occurring. It also enables us to implement our online advertising and remarketing, which enables our ads to be shown on other websites. Although we use cookies, such as the Google Analytics cookie and the DoubleClick cookie, to serve you advertising based on your past visits to our website, we do not use cookies to gather information which could be used to target advertisements to you on other websites, or to remember your preferences after you leave our website. View Google Analytics’ available opt-outs for the web.

Below you can see which cookies we use, and why we have them.


Cookie: Practice Plus Group compliance cookies

Name: OptanonConsent, OptanonAlertBoxClosed

Category: Necessary

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.


Cookie: Click4Assistance

Name: _C4AP (SIPersist), _C4AS (SISession), _C4ATestP, _C4ATestS, ASP.Net_SessionId

Category: Necessary

We use Click4Assistance for online chat. You can read Click4Assistance’s privacy policy here.


Cookie: Google Analytics

Name: _ga, _gid, _gcl_au, _gat_UA-XXXXXXXX-X

Category: Performance

These are set and used by Google Analytics to track user activity. They collect information about how visitors use our site. We use the information to help us improve the site and identify which information is most important to our visitors. The information provided by these cookies includes the number of visitors to the website, where visitors have come to the site from, the pages they visited and more. We use the information afterwards to compile reports to improve a website visitors experience. Additional information about these cookies is available on Google’s privacy page.


Cookie: Lucky Orange

Name: _global_lucky_opt_out, _lo_np_<Poll ID>, _lo_bn, _lo_cid, _lo_uid, _lo_rid, _lo_v, __lotl, __lotr

Category: Performance

We use Lucky Orange to find out where most users click on our page and how far they scroll. This helps us to assure the best user journey and see if there are areas that need improvement. No personal or identifiable data is collected. You can read Lucky Orange’s privacy policy here.


Cookie: YouTube


Category: Performance

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.


Cookie: Microsoft Clarity

Name: _clck, _clsk

Category: Performance

Microsoft Clarity is a user behaviour analytics tool that that helps us to understand how users interact with pages, and how we can improve them. You can read more about Microsoft clarity here.


Cookie: Bing

Name: MUID, _uetvid, _uetsid

Category: Targeting

Universal Event Tracking (UET) is a useful way to track what happens after someone has clicked on your ad. You can read more about UET here.


Cookie: LinkedIn

Name: bscookie, bcookie, UserMatchHistory, lidc, AnalyticsSyncHistory, li_gc, lang, _clsk

Category: Targeting

Used by the social networking service, LinkedIn, for tracking the use of embedded services. You can read more about LinkedIn cookies here.


Cookie: Facebook

Name: _fbp, fr, sb, /tr

Category: Targeting

Conversion tracking helps us measure the return on investment of Facebook Ads by reporting on the actions people take after viewing one of those ads. The pixel tracks if we have been contacted after a user views a Facebook ad and where the contact first happened. No personal information is collected as a result of this cookie or pixel.


What we do with your information

Any personal information we collect from this website is used only in accordance with the United Kingdom Data Protection Act 2018 and other applicable laws. We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting job applications, monitoring how customers use the website and issuing emails for us. These third parties will not be allowed to use your personal information for their own purposes.


Your rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information, please send your contact details including address to the following address:

Practice Plus Group Quality and Governance Team
Building 1330,
Arlington Business Park,


Other websites

This privacy policy only covers Practice Plus Group websites. Any other websites, which may be linked to from our website are subject to their own privacy policy, which may differ from ours.

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